Swot analysis example small business pdf 1 – What is a SWOT Analysis? The SWOT analysis is a business analysis technique that your organization can perform for each of its products, services, and markets when deciding on the best way to achieve future growth.

The process involves identifying the strengths and weaknesses of the organization, and opportunities and threats present in the market that it operates in. Chapter 2 – What definitions are needed for a SWOT Analysis? The definitions of strengths, weaknesses, opportunities and threats are open to interpretation and a weakness of the SWOT technique is that it can be highly subjective. For example, if your organization was dependent on one single large distributor then this could be seen as a strength, as you would be able to get your products into the market quickly and efficiently. However, it could also be seen as a weakness because you are totally dependent on them to do so. Chapter 3 – What is a SWOT internal analysis? The internal analysis of your organization should include its culture, expertise, resources, and unique qualities within the market place.

The extent to which your organization could adapt to changing circumstances is also a factor that needs to be considered. Chapter 4 – What is a SWOT external analysis? External factors include the environment your organization operates in, its market, ecosystem, and all of the third parties involved. Chapter 5 – What is matching and converting? Matching uses competitive advantage to pair strengths with opportunities. Converting means converting weaknesses or threats to strengths or opportunities.

Matching and converting are useful ways of looking at the output from the SWOT analysis but both require a lot of debate and analysis rather than instant answers. Chapter 6 – What are the advantages and disadvantages of a SWOT Analysis? Chapter 7 – Is there an example of a SWOT Analysis? This example uses the international car manufacturer Audi to illustrate how the SWOT analysis can be applied at the organizational level.

It is a well-known and popular example that is frequently used to illustrate SWOT in action. SWOT Analysis: A Quick and Easy Way to Assess your Competition – Do you know how you stand when compared to the competition? If not, you need a quick and easy way to analyze your competition. I couldn’t understand the benefits of using this analysis until I read this book because it broke things down for me in an easy to understand way. I knew what SWOT stood for, but failed to understand what the specifics were regarding each letter. As far as a company’s Strengths were concerned, I knew what to jot down for that section. The same goes with Weaknesses because I was able to identify where my small company lacked, so I wrote those down.

The problem I was having was with Opportunities and Threats. I was unable to understand whether I should list internal or external opportunities and threats to complete this analysis. This book guided me with a very straightforward approach to the subject. Strengths and weaknesses are internal factors over which an individual has measure and control. Opportunities and threats are factors which are external, over which an individual has no control.

When I figured out this is what a SWOT analysis is about, it made me realize how valuable it is. Another useful thing this book taught me was that this analysis can be used to guide strategy at the highest level and can also be tied to a specific business objective. I always wondered whether I should use the SWOT analysis for short term goals, and this book answered my question. Now I use this tool for a wide range of issues concerning my business, whether it is approaching another small business for a merger, or if I should launch a new product line. One place I thought this book could improve is by giving real examples.

5 tips to grow your start, thereby giving a skewed perspective. This can be done via public forums, please create a username to comment. I like that the book went into further depth to help define what strength, when and why you should do a SWOT analysis A SWOT analysis is often used at the start of or as part of a strategic planning exercise. Constraints consist of: calendar of tasks and activities, sWOT analysis is effective method for prediction these processes and decision making for organizations that function in a competitive environment. SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, most organizations will soon have resources deployed to more than one cloud. Even though I did not care for the way the book started out — i would recommend this book for others to read.